Answer: ‘Can I have a Big Mac and fries, please?’As well as doing the country a service by employing graduates with allegedly useless skill sets, McDonalds are now on the road to offering post-16 students ‘A’ level courses in Shift Management. Let’s just spell check that last adjective.
Should we mind? There have, of course, been lots of jokes and it’s easy to see why. Personally, I can’t see anything wrong with this form of modern apprenticeship. It’s a qualification that presumably will have to meet the standards and have rigour. It definitely fulfils a need so let’s leave others to worry about equivalence with other subjects. If vocational GCSE comparisons are anything to go by, when it appears it will probably be worth four ‘A’ levels at least.
Don’t weep if you’re a struggling ‘A’ level Physicist, thinking this defies the laws of gravity. You know you have to eat, so think of the service quality you’re going to get in your favourite food outlet.
Your subject may be hard but the Government hasn’t forgotten you either. Somewhere in the Children’s Plan is a strategy to increase numbers taking Science post-16 as well. How else will we recruit those Science teachers? We can’t let them all go off to work in McDonalds.
If it brings employers into education and motivates young people, what harm can it do? We need to separate our prejudices, as customers, about the product from the processes being offered by the company to young employees.The public can choose whether to buy the burgers, taking into account any ethical and food-related issues. As there were 80 million visits to the 1,200 high street restaurants last month, it’s clear that we vote with our stomachs.
But a young person, in what might currently be a dead-end job, has no choices or chances. Until now.
I remember combining my sixth form studies in the sixties with part-time work in a Wimpy Bar. Who remembers them? From the Latin I discovered a love of language; from the History a fascination for political intrigue (that’s why I became a head); from English a life-long passion for literature and the theatre.
And from the Wimpy Bar? I learned about my practical deficiencies in taking multiple food and drink orders - but then I was young and untrained. The prospect of a life time of doing this sort of work in a white de-humanizing jacket, servant of the company and the customer, was the biggest boost to my academic success.
It’s to the credit of McDonalds that they recognise their obligations to a largely transient workforce. We in schools have nothing to offer this group and no right to complain.
For years Marks and Spencer were famous for the quality of their staff training and employee care. It was a virtuous cycle. So we should be encouraging more companies to step out and offer similar accredited courses. Schools, colleges and exam boards have no monopoly of wisdom on ‘A’ level delivery.
I say, I say, I say … what question do you put to someone with a McDonald’s qualification in Shift Management?
Answer: ‘Have you thought about enrolling to study for a degree in Philosophy?’




